THE FORD STORE

Desmond Motors is the largest family run Ford Dealership in Northern Ireland. We have been in business for over 50 years and our Strand Road Car Dealership was chosen by Ford Motor Company as one of the first sites in NI to become an exciting new type of prestige dealership; The Ford Store.



Easy to navigate

Everything about a FordStore is designed to make buying a new Ford easy and enjoyable. Vehicles are arranged in distinct ‘family’ zones so you can make quick, side-by-side comparisons. Other zones showcase a particular car which may be newly launched or represent our performance brand ‘ST’. In the Discover Ford zone you can also find out more about Ford vehicles and services in general. Or, if you fancy a little time out, head to the dedicated Relax Zone and enjoy a cup of tea, coffee or other refreshments.






Interactive learning

FordStores feature digital technologies to make learning about our vehicles and services fun and interactive. Using our dedicated App you can explore the Ford range on a tablet. And, where available, the impressive Ford Life Size Configurator lets you configure a Ford at near life size on the nine screen HD Power Wall. Personalise your Ford and then view it, outside and in, from all angles to ensure that it’s exactly what you want.




Desmond Motors Ford Store has trained a selected team of staff to become dedicated customer managers. Visitors will be welcomed and able to relax in comfortable lounge areas while they are guided over the full range of Ford vehicles. Extended showroom and workshop opening hours will also enable customers to fit in their visits around their regular schedules.

We have recently expanded our business to include a dedicated team member based in our Showroom to handle all Aftersales needs and enquiries.