Celebrating Excellence: Desmond Motors Honoured with the 2024 Ford President’s Award
Published: 9 May 2025 | Read time: 3 minutes
We’re thrilled to announce that Desmond Motors has been officially recognised with the 2024 Ford President’s Award for Customer Service - one of the highest honours Ford bestows upon its dealerships.
This prestigious award is reserved for a select group of dealerships who consistently demonstrate exceptional performance in customer satisfaction, after-sales service, and customer experience. At Desmond Motors, this recognition reflects our unwavering dedication to going above and beyond for every individual who walks through our doors.
What Is the Ford President’s Award?
The Ford President’s Award is Ford’s highest dealership accolade, celebrating partners who show outstanding dedication to both customer care and after-sales service. With only a small number of dealerships across the UK earning this title, it highlights elite performance, professionalism, and an unrelenting customer-first approach.
Receiving this award places Desmond Motors among the top Ford dealerships in the UK.
A Message from Ford of Britain & Ireland
Lisa Brankin, Chair & Managing Director of Ford of Britain & Ireland, commented on the significance of the award:
“The President’s Award recognises consistently high standards in both service and sales. The winning dealers are delivering an outstanding customer experience, combined with a strong sales and aftersales performance. Congratulations on your achievement - your commitment to excellence in all that you do has truly shone through.”
We are proud to stand alongside this elite group of customer-focused dealerships and reaffirm our mission to provide exceptional automotive service and support.
Unwavering Commitment to Customer Satisfaction
At Desmond Motors, we believe great service goes far beyond selling cars. It’s about:
- Building long-lasting trust with every customer
- Supporting drivers through every step of their ownership journey
- Maintaining Ford’s world-class standards for vehicle care and maintenance
Whether it’s through our new and used vehicle sales or our fully-equipped Ford service centre, our team works tirelessly to ensure your experience is seamless, transparent, and stress-free.
Looking Ahead to 2025 and Beyond
This award is not the end of our journey - it’s a new beginning. As we look ahead to 2025, we remain committed to:
- Raising the bar even higher
- Innovating our customer service experience
- Delivering more for drivers across Northern Ireland and beyond
To all of our customers - past, present, and future - thank you for your continued support. This achievement is as much yours as it is ours.
Ready to experience the award-winning service for yourself?
Visit Desmond Motors today or book your next appointment online.
